Marking the launch of the new London flagship, Opening Ceremony and adidas Originals have designed a special 90s-inspired Olympic collection, combining elements from swim, cycling and skate.

We have noted a trend for bandanna-inspired prints and graphics, with designers reinterpreting the bandanna with new motifs and creative applications, and paisley designs as a key all-over print application. Ditsy florals  are emerging as a key direction for men’s printed casualwear. Apparel collection is has around 70 pieces from outwerwear to swimwear and neoprene separates and the footwear collection has 90s jelly sandals, a reinterpretation of the Samba trainer, a translucent plastic oxford shoe and a BMX-style hi-top sneaker.
The collection will be available worldwide from early July through to August.