After Davos, Hamburg, Zurich (1&2), Cologne, Berlin, and Vienna, FREITAG is proud to open their first overseas flagship store in New York City.

Whoever visits the store at 1 Prince Street – across from the New Museum, right on the boarder between SoHo and the Lower East Side will be spoilt for choice. Over 1,000 one-of-a-kind bags and accessories await you in the drawers of the award-winning, modular V30 FREITAG SKID shelving system. FREITAG bags started in 1993 with two brothers, design students in Zurich, deciding to cut up used truck tarpaulins and make messenger bags out of them. The clean design, Swiss durability, and the fact that every bag is unique brought them worldwide success, a place at the MoMA (among many other distinctions), and now a new Flagship Store at Bowery and Prince.

Pictures: Marc Lins