Since a couple of years, the Scandinavian brands are growing with a lot of small or medium size company ( The next level shit in apparel ),

Velour is one of the emerging brands, we Have to follow .The brand was founded by Per Andersson in 1997, when he began rummaging through the piles of clothing left over from his grandmother’s old ready-to-wear shop.

As every Scandinavian brand  the work on  details and crafmantship are really nice, with traditional silhouette and mix of materials.

Have a look at the Autumn/Winter 2011 lookbook highlights.

or take a look at www.velour.se.

via: denim geek