Today adidas debuts their latest commercial in support of their new ClimaCool Seduction running shoe. The celebrity packed short features Katy Perry, David Beckham, Derrick Rose and Lionel Messi, all running in the new adidas running technology.
“Ventilation channels reminiscent of wind tunnels across the shoe’s outsole and midsole evaporate sweat and provide maximum ventilation from all sides. The minimal upper construction – a design inspired by nature – traces air circulation lines around the foot, resulting in organic shapes that look as if they have been created by the wind.
The ClimaCool design helps reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts.”
Nike has been making a strong push in the running sector these last couple of seasons. It seems like adidas is slowly also making some moves in the area. It will be interesting to see how it all plays out.
The adidas ClimaCool Seduction is now available online here.