French designer Jean Paul Gaultier has been named creative director of Diet Coke in Europe, it was announced today.

The link-up is being promoted through three short films on youtube.com. The first, titled The Serial Designer Rocks Out, features Gaultier styling and directing a puppet with characteristic tongue-in-cheek energy.
The high-profile designer is to create limited-edition bottles and cans as well as playing a role in ad campaigns, online content and retail concepts throughout 2012.
The designer told WWD: “The bottles have the shape of a woman’s body, so it was great fun to dress them.”